DAIMLERCHRYSLER EXPANDS THE RUSSIAN BASE.
DAIMLERCHRYSLER EXPANDS THE RUSSIAN BASE.
On December, 8th it was executed five years of Joint-Stock Company "the Mercedes-Benz Cars",
To concern DaimlerChrysler AG branch in Russia. On
To this case in capital hotel Marriott there has passed press conference,
On which it has been declared renaming of firm since January, 1st 2000
Year in Joint-Stock Company "DajmlerKrajsler Cars RUS" and the job beginning
Directions "a Crysler the Jeep".
As a matter of fact, with expansion of a field of activity of an advanced post
DaimlerChrysler AG in the Russian market signboard change also is connected.
But before to devote the reader in plans of new department of Joint-Stock Company
"A Mercedes-Benz Cars" (till January, 1st, 2000 we will name
It so), we will look through pages of history of the well-known stamp in Russia,
As an occasion to digression rather approaching. So, history
This totals more than hundred years. Car Benz made on
To firm Benz&Co. Rheinishe Gasmotorenfabrik for the first time has appeared in
To Moscow in 1894. It was the car capacity in one and a half horse
Forces with two landing places. Year after already four-seater
Benz with the four-strong motor has been put to St.-Petersburg.
Then the geography of sales has grasped Odessa and Nikolaev. In 1908
There has passed the first Moscow automobile exhibition, on which
Benz&Co. Rheinishe Gasmotorenfabrik it has been presented own
The stand.
1910. In Moscow the first shop on sale opens
Firm Daimler Motoren Gesellschaft AG production, and two years
Later, on September, 20th, 1912, "to the German factory of Daimler near
Stuttgart "the rank of the supplier of Its Court yard is appropriated
Imperial Majesty to what the certificate testifies
Offices of the ministry of an imperial Court yard. Has passed two more
Year, and shops "Daimler" have been opened in St.-Petersburg,
Odessa, Riga, Kharkov, Baku and Kiev.
In 1923 in Moscow representation Daimler has started to work
Motoren Gesellschaft AG. Spent in 1925 Big
The All-Russia test run has brought success 6-cylinder
To engine Mercedes (the first state award in general offset,
The first awards for speed and dynamics), and to car Benz -
The first award for profitability.
Lorry Daimler load-carrying capacity 3,5 t has received the first award
In the general offset, and 2,5-ton lorry Benz - the first award for
Rigidity of a design.
After education in 1926 of company Daimler-Benz AG
Trade relations from the USSR continued to develop. With 1927 on 1940
Year 56 automobile, 85 lorries have been bought and
Buses, 89 motors. Between 1946 and 1969 years Daimler-Benz AG
Exported to Soviet Union 604 cars, 20
Lorries, 7 buses and 14 unimogov. On February, 28th, 1974 in
To Moscow the concern representation, the cores has been opened
Which problems became not only consultation, but also
Preparation of conditions for fulfilment of concrete transactions. On January, 23rd
1992 in Moscow there was a first official dealer of concern -
Joint-stock company "LogoVAZ-Beljaevo".
Positive development of business has led to that on December, 8th 1994
Year in Moscow Joint-Stock Company "the Mercedes-Benz Cars" has been opened,
Branch Daimler-Benz AG. The firm has been registered
As the Russian enterprise with the absolute foreign
The capital.
In 1998 there was merge Daimler-Benz AG and Chrysler
Corporation. The new firm registered in Germany
DaimlerChrysler AG copes from two centres - in Stuttgart
(Germany) and Auburn Hillz (the USA, the State of Michigan), and joint
The management of concern will be carried out within three years with
Day of the basis. Association of two whales of the autoindustry has entailed for
Itself of change and in Russia: on July, 1st, 1999 in Joint-Stock Company structure
"A Mercedes-Benz Cars" integrated division "a Crysler
Jeep ".
The primary goals of new department - sale, marketing,
Information support of maintenance service and deliveries
Spare parts through a network of the official dealers, which expansion
The Crysler the Jeep "(for today is intended to be engaged closely"
Dealers five - four in Moscow and one in St.-Petersburg).
In the Russian market "a Crysler the Jeep" offers the same
Production, as in countries of Western Europe. Till the end of 1999
It will be finished omologatsija models Chrysler-300M, Stratus, Grand
Voyager, Voyager, Wrangler, Cherokee and Grand Cherokee. Cars
Trade marks Dodge and Plymouth officially to sell in Russia
Yet it is not supposed.
Concern DaimlerChrysler AG turns in 1999 have grown on
20 %, the operative profit - on 15 % also has made 7,6 mlrd euro. On
To opinion of president DaimlerChrysler Overseas of Mr. Jonshera, 10 mlrd
Euro of operative profit by the end of year - a boundary quite achievable.
It is expected, that in 1999 1 million cars will be made
Mercedes-Benz, and as a whole on concern - 3 million cars.
By the end of year of Joint-Stock Company "the Mercedes-Benz" plans to sell Cars
In Russia 1500 "Mercedes". As to stamp cars
Chrysler, that, by data for November, 24th, has been realised 207 cars.
Next year it is expected to sell about 400 cars, switching on and
New model Chrysler PT Cruiser. On production of 2000 modelling
Year division "a Crysler the Jeep" offers buyers the new
Guarantee conditions - 3 years or 60 thousand kilometres of run.
Alexander SHERONOV.
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//* an information Source: п п я п?п +п п я п? (Nizhegorod. TPD), 15.12.99
//* Reg. Nom. - 1091200013.38-------------------------------------------
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