The capital does not have no public relations.
The capital does not have no public relations.
ON HUMAN passion to change of places earn much
Money practically all world capitals. Only Paris annually
Visit over 20 million tourists. Moscow the tourist potential
While uses inertly: ours hardly 1 million foreign visitors
Capitals in a year against the Parisian scales - anything. However,
The chairman of Committee on tourism at the government of Moscow
Grigory Antjufeev confirms, what not all so is hopeless, as
It seems at first sight.
Tourism is declared now by one of priority directions in
Capital development. On idea, now all at us owe tourists
To like and to successes of tourist business in every possible way to promote. And
To show, how and how much strongly we like and we wait
Foreign visitors, on May, 15th in gostinom the Court yard the Second will open
International tourist fair MITF-2002. It is devoted
To ENTRANCE tourism. That is to represent and praise highly here
Will be Moscow with its rich possibilities as regards entertainment
Foreign visitors of capital. As Grigory Antjufeev has explained, in
This year at fair will prove to be a little
Airlines, tens capital tour operators, and also Moscow
Hotels and museums. Besides, organizers wait for arrival of several
Tens the largest "zabugornyh" bajerov - buyers of services,
Which give the Moscow tour operators, and 50 foreign
Journalists. "The quantity of participants has increased, at us have redeemed
It is more than exhibition areas. It means, the exhibition grows,
Develops, means, it is necessary and useful ", - Grigory speaks
Antjufeev.
Whether but entrance tourism in capital after that will start to develop,
As at last will find each other the Moscow hotel, Moscow
Airline and the Moscow round -
The operator. Fine, of course, if they harmoniously work,
Receiving visitors, only whom to accept? And whether it is possible to hope
On foreign bajerov? Yes, will arrive, yes, will buy. But to whom they will be
To sell? All to the same one million which to us goes. Because
All the others are assured till now, that in Russia bears walk on
The red area and very much otdalenno imagine, where
There is Moscow. To count on that will sharply change a situation
Publications about Pervoprestolnoj, printed in several, let
Even the most known foreign editions, fondly. That
To make Moscow popular, individual performances are necessary not in
To press, and the massed information attack to the potential
Tourists! Look, practically all year long we live in beat
Egypt and Turkey thanking razveshannym on capital the advertising
To posters and rollers constantly turning on TV. And
The hotel, not the firm, not certain program is advertised not, and
The WHOLE COUNTRY. Unfortunately, in one city of the world you will not see
Neither the poster, nor a roller with an invocatory slogan and an inscription arshinnymi
Letters "Moscow". And it is a pity... The authorities of Paris spend every year on
About 70 mln. dollars But it also brings advertising of a native city it
Some billions dollars of the annual income. Than we are worse?
Let's admit, the capital authorities do not have such money. But it is possible not
To raise at once at world glory, and to choose "priority"
Directions. And to test advertising there. You look, and on capture
Currency world supremacy we will type...
Irina ROMANCHEVA.
<$>
//* an information Source: Arguments and the facts, 15.05.02
//* Reg. Nom. - 1120500075.72-------------------------------------------
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